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Hi, I’m James Blanchard

Or JB for short. I’m head honcho and online nutrition coach here at JB Training and Nutrition. I know a thing or two about how to get busy people like you lean, confident and strong without spending countless hours in the gym nor depriving yourself of your favourite food and drinks.

Enjoyment is a massively important part of the process, so if you want to learn how to get more muscular, drop body fat and feel great without giving up Friday night beers or delicious food then you’ll want to listen to what I’ve got to say. In fact, over 2000 people already do, so why don’t you join them and sign up for my daily emails here (you get a free training and nutrition program too, just sayin’).

To see what’s possible with my approach, check out some of my awesome clients’ transformations below.
Rob Before and After WebsiteMary Before and After WebsiteMike Before and After Websiteuntitled-design-1untitled-design-2untitled-design-3untitled-design-4untitled-design-5untitled-design-6untitled-design-7screen-shot-2015-01-26-at-11-40-08


This is usually the part where coaches often bang on about their qualifications and brag about themselves. I’m going to try and keep that to a minimum.

Instead, I want to talk about my story and how it’s taught me how to help people like YOU.

Growing up, I found my early teen years difficult. Low self-esteem, low confidence, depression, social awkwardness and anxiety were all issues that I had to deal with. Little did I know that my therapy would come as a present on my 14th birthday via a plastic weights set. I would perform endless curls in front of my bedroom mirror in the hope of becoming a babe magnet before “advancing” on to following awful routines in magazines.


Young JB to Old(er) JB

Despite following a program designed to be followed by a huge 18 stone bodybuilder with a name something like “Flex” or “Skip” rather than a 14-year-old boy, I gained a considerable amount of muscle (at least in my mind anyway) and most importantly, my confidence and wellbeing completely sky rocketed.

^ THIS underpins my general love for fitness, especially proper weight training. I recognise the enormous positive effect that it had in me and want to help others do the same.

Since I had my very first work experience gig at the age of 15 working in a gym, this is exactly what I’ve done. Throughout my coaching career consisting of over 10,000 hours of experience through in-person training and nutrition consultations as well as online coaching, I’ve helped hundreds of people to:

  • Lose a ton of body fat
  • Gain slabs of muscle mass
  • Boost their confidence and mental wellbeing

All of the above were achieved without completely giving up their favourite foods and drinks and still having fun. In other words, not the way you necessarily think it has to be done.

Not convinced I can help you? I ask you to again go check out the amazing transformations my clients have made in the pictures above or click here.



We discuss your goals and you complete a questionnaire informing me of your health, experience and lifestyle.

This way I can create a program based on your ability, preferences and goals that’s designed to get YOU results, no one else.


Tracking is one of the most effective things you can do to improve your physique. Every week I monitor your bodyweight, training and nutrition intake as well as discuss with you how things are going so I can make tweaks to your program.

This ensures you make great progress week on week, month to month.


Following your program as consistently as possible WILL get you results. My plans are based on solid scientific principles as well as my own experience so you can be sure they work.

If you’re not happy with your results, you get your money back, no questions asked. 




Training or nutrition program only

Custom calorie and macronutrient guidelines

Weekly nutrition tweaks to ensure you make regular progress

Monthly training program changes

Click below to let me know whether you need training or nutrition coaching




Personalised nutrition plan

Customised training program suited to your goal

Guides on all you need to know about nutrition, fat loss & supplements

Recipe eBook (contains 80+ tasty and easy to prepare recipes)

Monthly and weekly changes to your training and nutrition plan, respectively

Weekly email check-ins

Minimum 3 month commitment required

Select Plan



All of premium features PLUS:

Monthly changing meal plans that fit your diet, taking out all the guesswork

Whatsapp and text message support for super fast replies on the go

2 x 20 minute Skype/Facetime support calls per month

Minimum 3 month commitment required

Select Plan


Let Me Teach You How to Get Shredded While Still Enjoying Your Favourite Foods & Drinks

Your FREE Toolkit includes: Diet Creator & Tracking Tool, 5 Rules to Get Shredded eBook, A Total Body Training Program and daily emails packed with hints, tips and tricks.